Coffee republic opens ‘still life’ at 2nd location
Since 2012, Vietnam Coffee Republic (VCR) has been a best kept secret for the caffeine-addicted. Tucked away in Saigon’s Japanese quarter between Le Thanh Ton and Thai Van Lung streets, it’s become the go-to place for a perfectly prepared, made-to-measure brew.
As much as we can’t get enough of VCR’s out of the way but still in-the-city location, not to mention their delightful black potions, it’s a bit tough to fit more than a party of 2 or 3 inside. So, imagine our joy at the news of a second location – 2 minutes away from the original – on Thai Van Lung. Going by the name ‘VCR The Bar & Showroom’, the new spot is at once a charming open-air, city-garden cafe, replete with arty books and mags to amplify your coffee experience (it’s perfect for people watching too); but also an elegantly designed exhibition space and shop inside. In here you can learn about VCR’s range of single-origin and blend products, and take your coffee game to the next level by purchasing stylish coffee-making tools from all over the world.
To celebrate the new outpost, VCR commissioned a team of Saigon’s finest creatives to add to the livery of the location, producing a series of characters to highlight the brand’s spiritual journey through coffee, and exhibiting some artful photography. Involved were Tien Vo, our very own Insta Elite, who took care of art direction; Monkey Minh, who took the photo’s; and Vu Dinh Kinh Luan, a soft-sculpture artist who recently snatched the top prize at Takashima/Saigon Center’s rose competition.
Entitled ‘Republic – The Still Life’, the photoshoot evokes a sophisticated naivety common in contemporary fashion product shoots. According to Tien, the idea was to channel the tangible feeling any artist has inside the studio, charcoal in hand, mind focused, ready to create that all-important first stroke on the canvas. It’s their attempt at elevating the art of coffee, very much in keeping with the ethos of the Vietnam Coffee Republic guys themselves.
Scroll down to check out the images from the shop below :
30/70 Bold. Rich (30% Arabica, 70% Robusta): The Elephant
50/50 Balance. Well-Rounded: The Monkey
70/30 Flowing. Refined: The Goat
100 Mild. Smooth: The Dog
Single Origin: The Crane
Images courtesy of Vietnam Coffee Republic
Words by Quyen Hoang & JA