It’s all begin with a cup of coffee.
The moment when you lorem ipsum dolor sit amet, consectetur adipiscing elit.
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Mr Phong, Founder of VCR
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Our
Story
Our
Story
Our
Story

Coffee is a seasonal fruit and we source it directly from origin in freshly harvested lots. We practice small production methods that allow us to scrutinize and perfect our processes. Attaining a perfect roast is an intuition, a smell, a sound, a slight change in color— it’s about careful attention to detail that comes through in every cup.

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Our company takes its name from the ‘sightglass,’ the viewing window on our vintage PROBAT coffee roaster that exposes the complex and delicate process of roasting coffee. We believe that knowing the story behind your coffee—where it was grown, how it was processed, and who handled it along the way—is a powerful link from the cup to the wider world. Ultimately, we aim to deliver the highest quality achievable in all aspects of our business, whether that be sourcing the most beautiful and wondrous coffees attainable or employing the most mindful and quality-focused practices possible.

The
Coffee
Source
The
Coffee
Source
The
Coffee
Source
The
Coffee
Source
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Sourcing green coffee is at the heart of what we do at Sightglass. It is meticulous and essential work. Processing methods, varieties, growing altitudes, climate, soil and farm conditions are a few of the many factors that shape and determine a coffee’s overall quality. Being present at origin allows us to see these factors first hand and ultimately, helps us determine the best expression of each coffee we work with.

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Roasting
& Brewing
Roasting
& Brewing
Roasting
& Brewing
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Know every bean on a personal level. Adjust times and temperatures throughout the day, knowing that 15 seconds could make the difference between letting this bean shine and overwhelming it. Know that in the morning, the roaster is cold. Know that in the evening it’s hot, and you should probably shave 45 seconds off that roast.

Roast just enough to bring out the best and full potential of what’s inherent in each particular coffee already. Roast to draw out things like acidity, floral notes, chocolate, molasses, and earth. All of the coffee’s flavor potentials are presented at the first crack – an audible signal that happens at a particular point when roasting coffee. After that, roast just enough to add the right amount of body and sweetness, without degradation.

Roasting different coffees as though they’re the same? Not going to work. Roasting for color, not taste? Never this.